Graphics Portfolio

Redesigning BBC News UK Instagram

Whilst working in the BBC News Social Team I have been a pioneer in shaping our content to better fit the account’s target demographic of women aged 16-25.
Over the course of 5 months I conducted market research into accounts this demographic followed and created 4 new templates for Instagram UK.
The aim was to give the account a brighter presence compared to the main account that could be adapted for various stories - but mainly celebrity, culture and human interest stories which we know are popular with this demo.

Since the new templates were introduced the account has had a sharp increase of growth and the majority of that growth are women under 25.

Please click on the image to take you to the original post (some graphics will move on social media).

BBC News UK Instagram Grid
Collage + Motion Graphic Designs

I also began creating collage graphics and motion graphics for the account for certain stories in order to better appeal to the demographic.

I conducted market research into competitors for this age group and looked to places they use such as Instagram, Pinterest and TikTok for visual inspiration. After monitoring how users responded, this has become a key feature of the account and I have held workshops in order to teach the team how to create this style of image.

Please click on the image to take you to the original post (some graphics will move on social media).

BBC News Instagram Stories

During my first month with the Digital News Team I was asked to design some ideas as to how they could better improve their Instagram Stories, which were simply a picture and some in app text during 2020. Looking at other news outlets and brands I drafted the bellow ideas and inspired the team to have templates created. My aim was to create a sleek look which was instantly recognsiable with the audience as BBC, but also appealed to younger audiences which was their aim. This was then used by the BBC News Social Team as a base for later designs.

BBC Stories

Whilst working at BBC stories I was tasked with creating digital personalities for a few of the team’s correspondents including Youth Correspondent Cherry Wilson, Enviromental Correspondent Justin Rowlatt and Health Correspondent Fergus Walsh. The graphics made were meant to accompany their pieces and give them a distinc personality which set them apart from the rest of the BBC website and would change weekly to accompany the story whilst still keeping a house style familiar with the correspondent. Bellow were a few ideas I had for this project, the majority fo which were used on the website.

Skinnydip London Instagram Stories

Whilst working as intern in 2017 for Skinnydip London, I wrote numerous small articles for the website which also exercised my Photoshop abilities. Bellow is my portfolio of everything I did for the brand.

Labour Yay weekend is almost here! The sun is out, our annual labour day sale is on and we’ve created the best guide to ensure your weekend is packed out. No matter where you live in the USA here our top picks for fun both in and out of the sun this weekend. Surfs up!

The festival season may be coming to its end but with V fest still on the horizon and events like Creamfields vastly approaching, we thought a trend fact file might come in handy. Here are the major festival trends of 2017 as shown to you by Alexa Chung, the Jenner sisters and Poppy Delevigne.

As summer draws to close and pool parties become a distant memory, we’ve been forced to look for alternatives of how to be rollin’ with the homies. We love throwback chick flicks so here is our guide to hosting the perfect Teen Movie inspired babes night in! Ugh, As if!

On the Blog with Alice’s Pig

During my first year of university I began as an intern for a brand called Alice’s Pig which was based in Brixton in South East London. The brand was inspired by Alice in Wonderland and was ran by a brother and sister duo out of a small studio. Whilst at Alice’s Pig I wrote a verity of articles that also allowed me to be creative in terms of layout and graphics. Working for such a small company I was given a lot of creative freedom at the brand which allowed me to explore interests I had which fit the brands target demographic.

#TOP 5
MUSICIANS STYLE STEAL

Lana, Paloma, Melanie, Florence, the indie scene is great for women right now and we felt the need to explore it. From kooky beats to soft melodies, these are our Top 5, musicians styles we’d love to steal. With a little help from Alice’s Pig of course.

STYLE STUDY
SHAKESPEARE

Shakespeare is regarded as the best playwright of all time. His works have gone on to be adapted by filmmakers such as Laurence Olivier and Baz Luhrmann. Here are our top five favourite Shakespearean fashion icons.

#TOP 5
AUSTEN STYLE STEAL

Pride Prejudice and Zombies has just slashed its way into cinemas and as our spring collection has just been released we felt a collaboration was in order. Here are our Top 5 modern takes on Jane Austen's leading ladies.

Brand Content

As the marketing director I was responsible for creating all graphics which would be used for Alice’s Pig’s branding. When I arrived at the brand there wasn’t much in the way of a house style aside from the signature font the brand used in their logo and the pale pink which was used to colour the pig. The CEO of the company wanted the graphics to reflect the brand’s personality which was fun and playful but also wanted it to appeal to a wide demographic and look professional. The graphics pictured bellow were used on Twitter and Facebook to promote lines we had created and various sales. They also often appeared as edits for newsletters and used photos taken from photoshoots and bloggers who had bought the clothing.