Festival Fantasy

The festival season may be coming to it’s end but with V fest still on the horizon and events like Creamfields vastly approaching, we thought a trend fact file might come in handy. Here are the major festival trends of 2017 as shown to you by Alexa Chung, the Jenner sisters and Poppy Delevingne.

Technicolour Dream Girl aka Kylie Jenner

The Jenners are queens of Coachella as constant as there is rain at Glasto, Kylie will don a wild hair colour. 2017 was the debut of “highlighter hair” and a full rainbow braid complete with statement accessories. Pick up our sparkled Secretly Smashed bag and Sunnylife Rainbow Ring for Kylie Coachella coolness.

Indie Queen aka Alexa Chung

If you don’t immediately think of Alexa when you’re planning your festival ‘drobe you’re about to get an education. Known for her mixture of texture and colour in a laid back silhouette, make sure your outfit includes a red check like our Emotional Baggage tote and mix with round marble sunnies, slouchy dresses and rain breakers to remain cute and comfy.

Biker Babe aka Poppy Delevingne

Poppy Delevingne channeled her inner Taylor Momsen at Glastonbury this year with long white hair ala Daenerys Targaryen, vintage fringe tops and lots of leather. With minimal make-up Poppy opted for a range of statement monochrome sunnies like our Olivia Black Metal glasses which are an almost style steal.

Boho Baby aka Vanessa Hudgens

Our favourite girl to rock the bohemian trend is our HSM girl crush Vanessa Hudgens. We can always count on V to wow us with a variant on the trend, this year taking a gothic AHS Coven style twist on the look. Beads, shells and flowers are key for this look with a mixture of patterns and statement rose gold oversized round sunnies.