EDUCATION:
KING’S COLLEGE LONDON | 2015–2019
Bachelor of Arts – English Language & Literature (Upper Second Class)
EXPERIENCE:
NBC NEWS | 2018 - 2020 THEN 2025 - PRESENT
Social Editor (JULY 25 - PRESENT)
- Associate Producer (OCT 18 - AUG 20)
- Desk Editor (OCT 18 -OCT 19)
- Intern (MAY 18 - OCT 18)
DESCRIPTION:
- Managing all social media accounts, including Instagram, Facebook, X, Bluesky, Threads and Reddit autonomously. Creating graphics and motion graphics using Figma.
- Highly experienced in understanding a US audience, working on pieces such as Trump’s presidency, international relations such as the conflict between Israel and Gaza and the fall of Jefferey Epstien.
- Manageing teams in fast-paced environments on the ground and from base, conducting and sourcing interviews, assisting in cutting pieces for Nightly News and Today Show.
- Attending red carpet events to interview talent.
BBC NEWS | 2019 - 2025
- Senior Journalist (AUG 24 - JULY 25)
- Social Producer/Presenter (NOV 22 - JUN 24)
- Social Newsgathering Journalist (AUG 19 - NOV 22)
- Using social listening and looking to competitors to form social strategies aimed at Gen Z for Instagram and TikTok.
- Redesigning BBC News UK Instagram account to better target Gen Z, upskilled team to become confident with Photoshop and designing and introducing new templates and graphics.
- Managing a team to output content across all social media channels, including TikTok, Instagram, YouTube, Facebook, LinkedIn, WhatsApp and X, proofreading and curation.
- Creating complex edits using Final Cut Pro for short-form video for use on social platforms.
- Filming and producing with talent for a range of stories, including red carpet events and sourcing influencers for stories and shoots.
- Leading and managing both a team and output for big events, including Eurovision in London and in Switzerland, London Fashion Week, the Golden Globes, BAFTA Film, TV and Gaming Awards and The Academy Awards.
- Working across teams successfully on a day-today basis and for events to create output.
- Attending red carpet events to interview talent and having moments go viral on social media due to extensive research and existing in online spaces to know what the audience will want to know and talent won’t have been asked.
FREELANCE CONTENT CREATOR | 2016 - 2018
- Styling and shoot campaigns for brands such as Olive and Frank for ASOS, Skinnydip, Vintage Licks, Argyle and Oxford and Calypsodidit, which boosted sales after social media rollout and updated website shots.
- Art directing, planning and booking shoots.
- Using popular culture, trends, predicting trends as the backbone of the campaigns.
- Useing digital, film and Polaroid photography to create images and directing photographers.
- Highly skilled in Photoshop for photo editing, and editing photos into graphics for social.
- Having shoots go viral on social media, including Pinterest and Instagram.
ALICE’S PIG (fashion brand) | 2016 Marketing Lead (JAN 16 - JUN 16)
DESCRIPTION:
- Managing Facebook, Instagram and X accounts and newsletter, whilst creating bespoke graphics for all accounts.
- Managing marketing campaigns end to end, from inception to paid rollout.
- Creative directing lookbook and website shoots, managing and booking talent for shoots.
- Redesigning the website and overhauling marketing strategy to appeal to U25s target.